RIVES is developing autonomous, self-service paddleboard rental stations. The film was intended to explain the concept, its uses, the technology of the station, and the services offered for network development.
The station's industrial 3D files, storyboard, narrative, branding elements and visual proposals served as the basis for a production combining 3D animation and motion design.
I created the modeling and textures for the paddle and the paddle itself, then handled the staging, lighting, and rendering. The work continues with the transitions, editing, integration of the studio footage, and the landscape and portrait versions.
The challenge
To make a technical product immediately understandable without losing the lifestyle and accessible dimension of the paddleboarding experience.
02 / The creation of equipment
To give form. Working with the material.
Beyond the station, the paddle and the paddle are part of the 3D creation work: objects to build, texture and integrate into the film.
01 /MODELING & TEXTURES
Paddleboarding.
A focus on volumes, proportions and surfaces to give the paddle its presence in the scenes.
3D model construction
Creating and applying textures
Adjusting materials and their reaction to light
02 /MODELING & TEXTURES
The carbon paddle.
Geometry and materials are worked together to create a lightweight and technical carbon paddle, consistent with the visual universe of the product.
Modeling of shapes and details
Working with carbon fiber and its finishes
Integration into the film's framing and lighting
03 / TEXTURESThe material, up close.
A close-up shot to show the action of the paddle surfaces.
04 / FINISHESAttention to detail.
A view dedicated to the shapes, finishes and appearance of the carbon in the paddle.
The station's industrial files were provided as a working basis. The modeling and textures of the paddle and paddle complete this production.
03 / The variations
The same story. Another frame.
The film was produced in landscape and portrait formats to suit different distribution methods.
Landscape
A broad framework for discovering the station, its environment and how the service works.
