Project / 3D & Motion
To showcase a textile configurator and all its possibilities in a 3D animation designed for social networks.
Discover the filmsCreation and its possibilities.
Animation in mobile format.
The same animation, two compositions adapted to square and portrait formats.
01 / The project
Politext wanted to present a customizable running jersey configurator in a clear and attractive 3D video.
The concept showcases the garment and the personalization interface: choice among seven colors, organization into several groups, addition of logo and name, with a logic close to a real product configurator.
The film combines animation of the garment, stylized appearance of the textile, and presentation of the interface. The variations allow the composition to be adapted to different distribution platforms.
To quickly explain several customization options without turning the video into an interface tutorial.
02 / Product variations
An overview of the different jerseys to make the customization options visible at first glance.
Colors, logos and name: the variations of the jersey brought together in a landscape composition.
03 / Textiles in motion
The appearance of the fabric was rendered in 3D as a distinct visual moment. A stylized effect accompanies the revelation of the garment and sets the rhythm of the sequence.
A close-up to show the effect of emergence and the work of the material.
04 / Personalization
The configurator is showcased in the animation to demonstrate color selection, logo addition, and name personalization. The interface complements the product without distracting from the jersey itself.
A screenshot dedicated to the interface as it appears in the film.
05 / The realization
From clothing to interface, a single visual direction links the stages of the animation.
Prepare the 3D jersey, its variants and the stylized animation of the textile's appearance.
Organize colors, logo and name in a readable UI that complements the garment without stealing the spotlight.
Adapt framing and composition to the main ratios of social networks to maintain effective readability.
A presentation of the product and its personalization, adapted for distribution.
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