Project / Visual Identity
Orora.
Three entities.
A single visual language.
01 / The project
A family of brands.
Distinct identities.
The Orora project brings together the visual development of three complementary identities: Orora Group, Orora Growth and Orora Tech Solutions.
The challenge is to establish a recognizable connection between the entities, while giving each its own distinct expression. The Orora Group visual presented here offers a glimpse into this approach.
To achieve a cohesive group dynamic and a distinct personality for each entity.
02 / The project in detail
An identity
which takes on a more prominent role.
The symbol reveals itself through its volumes, its reflections, and its presence. Change the background to observe how the image stands out.
Orora Group — same visual, two presentation backgrounds.
The sign
A recognizable shape that serves as an anchor for identity.
The matter
Reflections and variations in light give depth to the visual.
The family
Group, Growth and Tech Solutions: three expressions to be linked in the same artistic direction.
03 / The realization
Intention
to experience.
A visual direction that becomes clearer through structure, details and uses.
- 01
Define the language.
Establish the visual principles that allow a single family of brands to be recognized.
- 02
Working with the sign.
Refining volumes, materials and light to give the visual a unique presence.
- 03
Decline with consistency.
Evolve the expression of each entity while preserving the visual links of the group.
Three complementary identities.
- Orora Group
- Orora Growth
- Orora Tech Solutions
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