3D Project / Animation
Kiprun ×
Obvious.
When art meets running.
A t-shirt comes to life in 3D.
The video is not displaying. Open on YouTube ↗
01 / The project
Reveal a room.
To tell a story about a universe.
Kiprun, Decathlon's running brand, is partnering with the Obvious artist collective to create a t-shirt at the crossroads of sport and art.
To accompany this collaboration, I created a 3D animation that showcases the garment: its volumes, its drape, its material and the pattern imagined by Obvious.
The film was designed for running event screens and social media communication, with a staging paced by movement.
To preserve the richness of the pattern and the feel of the textile, while expressing the energy of running.
02 / As close as possible
The difference
is in the matter.
The texture of the textile, the light, and the folds give the garment its presence.
03 / The realization
In shape
to the movement.
A creation carried out from modeling to final touches, with Blender at the heart of the 3D production.
- 01
Constructing the garment.
T-shirt modeling and fabric simulation to work on the volume, folds and drape of the garment.
- 02
To bring matter to life.
Integration of the Obvious pattern, work on textures and studio lighting to reveal the details of the textile.
- 03
Set the pace.
Camera animation, rendering and post-production finishing to accompany the reveal of the t-shirt.
One film, multiple points of contact.
Exports adapted to the distribution channels of the collaboration.
- Film master 16:9
- Vertical formats
- Event loops
Your next project
A product to be revealed?
Let's give it life.
Let's talk about your world, your goals, and the best way to visualize them.