01 / CENTRE-VAL DE LOIRE
Scrolling through a year without skimming over it.
A 16:9 film constructed as an animated synthesis of the actions, events and key moments of the region.
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Project / 2D Motion Design
Interfel.
Two regions.
Two lively assessments.
INTERFEL / REGIONAL FILMS
Centre-Val de Loire
01 / CVL
Open on YouTube ↗
A 16:9 film that summarizes the actions, events and highlights of the Centre-Val de Loire region.
01 / The project
Summarizing a year.
Without wasting energy.
Interfel wanted to highlight the actions carried out during the year by its Centre-Val de Loire and Provence-Alpes-Côte d'Azur regions through two 2D motion design films.
Each animation functions as a living summary: events, initiatives, highlights and field actions are brought together in a clear, rhythmic and easy-to-follow visual narrative.
The goal was not simply to pile up information, but to give it a common thread, a hierarchy and a movement capable of conveying the richness of the year.
The challenge
Transforming a large quantity of actions and events into a concise, dynamic, and immediately understandable narrative.
02 / Two regions, two stories
The same method.
Two stories to tell.
The graphics system remains consistent, while the content, pacing, and sequences adapt to the specific actions of each region.
02 / PACA
To give rhythm to field operations.
A second regional narrative designed to showcase the initiatives and highlights of Provence-Alpes-Côte d'Azur.
YouTube ↗03 / The narrative
Inform.
Prioritize. Facilitate.
Motion design here serves to organize the content as much as to make it attractive: each piece of information must find its place without slowing down the narrative.
INTERFEL / STORY SYSTEM
01 → 04
04 / Motion direction
Share
information.
Transitions, typographic hierarchy and graphic staging help to maintain clarity despite the density of the content.
Prioritize.
Highlight the essential messages and organize the information so that it can be understood in seconds.
To rhythm.
Alternate between highlights, breaths, and changes in composition to avoid the effect of a succession of slides.
Relate.
Create transitions that give continuity to the narrative and allow for a natural flow from one action to another.
To summarize.
To condense a year rich in initiatives into a format that remains clear, lively and memorable.
05 / The realization
Raw content
to the animated story.
Two films designed around the same logic: to make information more readable, more lively and more pleasant to read.
-
01
Structure the content.
Organize the actions, events and information of each region in order to build a clear schedule before the animation.
-
02
Construct the graphical system.
Define the compositions, reading levels, and transitions necessary to create visual continuity.
-
03
Bring the story to life.
Bringing typography, shapes, illustrations and information to life to maintain the rhythm throughout the film.
-
04
Finalize each region.
Adapt the content and sequences to the reality of each territory while maintaining overall coherence.
Two films, one same motion language.
A system designed to tell the story of regional actions with clarity and dynamism.
- 2D motion design
- Interfel Centre-Val de Loire
- Interfel PACA
- CVL 16:9 Film
- Animation & Transitions
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