Promote a champagne bottle concept combining 32 % of paper and 66 % of recyclable aluminium, with an announced reduction of 31 % of carbon emissions.
The film showcases this product through its silhouette, materials, and details. The 3D technology allows viewers to move from the product presentation to a close-up examination of its surface, and then to a discovery of its interior.
My intervention
I created the bottle in 3D, worked on its materials and lighting, and then produced the animation. Each shot is designed to make the product clear and highlight its unique features.
Paper
32 %
Recyclable aluminum
66 %
Carbon emissions
-31 %
Project reduction announced
02 / Material & relief
Identity is at stake in detail.
Three close-up views of the product: the grain of the material, the relief of the embossing and the internal structure of the bottle.
The material, up close.
A close-up view allows you to appreciate the texture's grain, its nuances, and its reaction to light. The work with the materials gives the product a presence, right down to the surface details.
Embossing, in the spotlight.
A view dedicated to the embossed pattern. The lighting reveals the subtle shadows and illuminated areas of the embossing, highlighting its depth.
Inside.
A close-up view of the bottle's internal structure. The modeling and lighting reveal the surfaces and their assembly, beyond the external appearance.
03 / Two formats
A film thought also for mobile.
The landscape version showcases the product and its world. The vertical version adapts the bottle's presentation to a phone screen.
16:9
The main film A thorough reading of the product.
9:16
The portrait version A composition adapted for mobile.
Landscape film / 16:9