Art car / 3D animation
Alpine ×
Obvious.
From motif to landscape.
An Alpine, a landscape, a shared language.
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01 / Collaboration
The air draws.
3D reveals.
A white body, a blue pattern and a creation at the crossroads of automobiles, art and artificial intelligence.
For Alpine, the Obvious collective designed the wrap for the A110 Sastruga. Their process combines an imaginary racetrack generated from the brand's sporting history with a model of airflow. The design is inspired by sastrugi, the wind-sculpted reliefs in the snow.
The task involves texturing the 3D Alpine based on the wrap designed by Obvious, then creating the rotating animation and building its mountain environment. The pattern is not created by OK3D: it is integrated and refined on the 3D model before being extended into the scenery.
02 / From covering to relief
The same shape,
Two readings, one landscape.
The unfolded motif serves as the source form. By translating it into a topographic representation, I obtain a relief structure that then becomes a fully-fledged 3D landscape. Slide the cursor to compare the original graphic and its transformation.
The covering conceived by Obvious is transformed here into a relief reading. The geometry remains the same, only the method of reading it changes.
03 / The start of the movement
Rotate
the gaze.
An animation that highlights the covering imagined by Obvious, its integration into textures on the Alpine 3D and the landscape built from its geometry.
Watch the film again- 01
The turnaround.
A movement around the A110 to gradually reveal its silhouette, the covering designed by Obvious and its integration on the 3D model.
- 02
Custom-designed decor.
Snow-covered mountains created in 3D from the unfolded pattern: the landscape is part of the car's story.
- 03
Textures, light and rendering.
Texturing work on the Alpine to properly reproduce the bodywork, materials and provided pattern, then lighting designed to preserve the nuances of white and bring out the blue lines.
04 / In reality
From the image
at the exhibition.
The A110 Sastruga was presented at Art Paris 2022, at the Grand Palais Éphémère. The actual car interacts here with the formula used by Obvious to generate relief and extend this universe.
Artistic creation & covering
Obvious × Alpine
Texturing, animation & 3D environment
OK3D — Jérémy Velé
Exposure
Art Paris 2022 · Grand Palais Éphémère
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A universe to be revealed?
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